Global Marketing Modernization for a Digital and Offset Printing Solutions Provider

Scenario

• Inconsistent global communication across email, events, and web campaigns.

• Limited personalization for high-value prospects like print shop owners, production managers, and operations leaders.

• Manual campaign execution, leading to slow turnaround and errors.

• No unified insight into prospect engagement across channels.

• Compliance requirements for regional marketing and consent management

Solution Offered

AWT implemented a unified Salesforce Marketing Cloud ecosystem to streamline global communication and deliver personalized journeys for every prospect segment. This modern setup improved consistency, automation, and targeting across all marketing channels

• Email Studio & Content Builder

Built reusable, multi-language templates

Centralized content for consistent branding

• Journey Builder

Automated journeys for:

• Product education

• Demo requests

• Event and webinar communication

• Prospect re-engagement

• Automation Studio

Automated segmentation, data syncing, and compliance suppression

• Marketing Cloud Advertising

Targeted LinkedIn and Google campaigns for industrial buyers

Retargeting based on CRM and website activity

• Marketing Cloud Intelligence

Unified dashboards for campaign performance, engagement, and ROI

• Compliance Framework

Multi-step approvals, consent tracking, and audit-friendly automation

Business Benefits

The new Marketing Cloud framework significantly boosted engagement, reduced manual work, and accelerated prospect conversion. With better visibility and governance, the client now runs smarter, scalable, and more compliant marketing operations.

• 60% reduction in manual marketing work

• 45% increase in engagement across emails, events, and campaigns

• Faster prospect-to-sales conversion through targeted journeys

• Consistent branding and messaging across all channels

• Improved compliance and governance