Higher Revenue Generation and Managing Customer Relationship For Broadcast Industry

Scenario

Our Client in the broadcast industry managed advertisements on a 20 year-old legacy system. Issues were:

• Sales representatives found it very difficult to complete the advertisement booking, which could take up to 3 to 4 hours.

• This prolonged process not only hampered business sales but also created challenges in managing the customer relationship.

AWT replaced the existing system with the advanced customized application for optimum booking of the advertising slots within 10-15 mins.

Solution Offered

• Delivered highly advanced customizable application.

• Complete data model and architecture was created reflecting projected needs.

• Introduced the prime-fringe ratio concept (a ratio of prime time to fringe time) to broadcast customer ads in prime-time slot.

• Imported the data into the target organization and checked data integrity, accuracy and completeness by comprehensive testing.

• Conducted User Acceptance Testing to verify that the migrated data meets the business objective.

Business Benefits

• Operation costs reduced by 50%.

• Sales revenue was increased as there was an effective usage of the slots.

• Booking time for ads by sales representatives were reduced from hours to minutes.

• Sales representatives were utilized for the effective marketing as booking time was reduced considerably.

• Limited number of sales representatives handled large volume of customers.